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Two Most Creative Ways to Make the Point-of-Purchase Display Raise Sales


When a client comes to the point of purchase, the focus should be helping him to convert. However, you should ensure that the PoP delivers more than conversion. The point of sale should communicate the unique features of a product and convince the visitor that the journey he has followed after hearing an ad was not in vain. If the buyer can draw greater meaning from the PoP, he will refer others, and the business will continue to grow. Here are three main ways to use the PoP to raise your store sales. Per example, a custom watch display cabinet canmake the difference and…the sale!

Demonstrate the product

While you might have told the client about the product, it pays to demonstrate how it works once again. The demonstration should be a genuine display of the jewelry being used at different instances. This is the best way to connect the inherent value of the item with reality. The main advantages of demonstrating the product include;

  1. They assist shoppers in getting a comprehensive view of the item

  2. The shopper is engaged deeply with the product use

  3. It is the last channel to convince the client he has made the right decision

  4. The product with demonstration stands taller compared to those without

Ensure the display is more interactive

To get more from a PoP display, you have to make it more engaging. This means the shopper can interact with the product by feeling and touching among other senses. You can unlock some cases for users to see and understand the item they are taking home. In a jewelry store, allowing the user to touch and feel the watch, bracelet, or another item will create a strong need to own the piece. If the client is looking for an engagement ring, allowing him/her to get a feel of the precious piece will create an irresistible connection that will guarantee a purchase. Remember that your PoP display will only work well when running together with other marketing tactics.

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